Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme



As Facebook evolves it continues to confuse people….

here is a summary of the main differences between the 3 entities…

Facebook Profile

  • Personal Individual
  • Businesses not allowed (officially)
  • Invite and Maintain Friends List
  • Only Friends can view
  • No Advertising
  • Can Create one or more Pages and Groups
  • It is possible to have a ‘Business Profile’ (a special separate hidden personal profile just for the purpose of running a Page)

Facebook Page

  • Official Presence for Business or Celebrity
  • Administration of Page can be shared
  • No Friends List, instead you get ‘Likes’ (was Fans)
  • Anybody can view and ‘Like’ a Page
  • Nobody needs to ask permission to ‘Like’
  • View ‘Insights’ (analytics)
  • Advertising is allowed
  • You can Pay to promote Posts

Facebook Group

  • Discussion Forum or Community for Club, Cause or Specific Purpose
  • Business advertising and discusson allowed
  • Invite and Maintain Members
  • Members do not have to be Friends with your personal Profile
  • Only a personal Profile can join or post
  • Page cannot join or post
  • You create a Group that is OpenClosed or Secret



Digital media is changing the way consumers discover, create and share information. We have to change how we connect… We’re embracing social media and becoming part of the community we wish to reach.



Dynamic CPMs

In Cyprus, many well known companies are still trying to find out about the pricing model CPM. In other countries, companies apply the Dynamic CPM, on every advert, the Exchange holds an auction to find the highest paying advert to serve. What sets this auction apart is the dynamic pricing option for advertisers. Dynamic pricing ensures that the price an advertiser pays for an impression is tied directly to the value of the impression to that advertiser.

With traditional fixed CPM, CPC, and CPA pricing deals, advertisers are forced to pay the same amount for every impression. But not every impression is of equal value to the advertiser. 

Dynamic pricing solves price inefficiency. It makes it possible for advertisers to vary their bid price based on the perceived value of every individual impression and based on their ROI goals. This ensures true price efficiency. Advertisers pay more for high value impressions and less for low value impressions. The ad server predicts the probability of user response to a particular ad, calculates a bid price tied to the value, and determines whether the creative passes the test of ROI.



If you are involved in social marketing or social business, you should consider many elements when developing your social strategies, such as: Social engagement, social content, and storytelling, Social commerce, Social advertising, Influencer marketing, Social listening and Social customer service.



what matters is not technical capital is social capital



Google + Hangouts

When Google first unveiled Google+, Hangouts looked to be the company’s secret weapon. One week after Hangouts first debuted, if you’ll recall, Facebook looked foolish when it unveiled its one-to-one Skype video chat integration. Google+, it seemed, had the power of the group in its pocket.

It has been a year, and Google’s so-called killer feature hasn’t taken off. The Google+ team is having a difficult time getting users to widely adopt the product, according to sources familiar with the company’s service. Part of the trouble isn’t necessarily getting Google+ users — or “Plussers” in platform-enthusiast parlance — to use Hangouts, but to actually keep them coming back.

Think of it in real-world terms: Gather a bunch of people in a room together who may or may not know each other, and it’s difficult to sustain an active conversation without direction. Similarly, as time passes in a Hangout, the novelty of a group video chat wears off. In the lack of direction, the retention rate suffers. Thus the dilemma of Hangouts on Google+. Sure, it may be a cool feature, but in the long run, is cool enough? Directing user on using Hangouts is enough, or will it take the more forceful approach of injecting Hangouts across other Google properties? Whatever the case, Google needs to convince users that however novel Hangouts may be, they’re worth more than just an initial test drive.



Facebook Biggest social network

(Source: The Guardian)



Its a myth

  • Engaging with people is the key to success. – this is a myth, actually this is a common for campaigns focused on growing leads or sales. Creating great problem-solving or entertaining content is the key to success. More friends, fans and followers equate to more influence – The number of friends, fans or followers a brand has merely represents the potential to influence more people. Good social media marketing requires reciprocation and listening –  the key is to create good social media marketing by providing good content. Social media is the only marketing a company needs– No one channel alone, for most companies, will suffice for delivering sales-ready leads or customers. Good social media marketing leverages many channels, both online and offline. 
  • Social media ROI can’t be tracked with euros – Depending what your goal is, ROI is measured using the same metrics as other activities. 







CEOs SHOULD reconsider SOCIAL MEDIA and get involved in the online world.